More customers from your ads,and knowing upfront what a lead costs
For businesses where one customer is worth thousands. We agree upfront what a lead may cost.
Trusted by
You pay an agency, but you don't know what it brings in
Every month a report full of clicks and impressions, and nobody can tell you which conversion was a real lead. Want to know more? You get an account manager who has to ask someone else. A waste of money.
Monthly report of a B2B account
The rest were page visits and clicks. Real example, anonymised.
What you get
Leads from people who want to buy
No spam and no searchers looking for a free template. Your sales team calls people who actually want something.
Knowing upfront what a lead costs
We agree on a range for the price per lead. You can hold us to it.
Seeing every month what it brought in
How many leads came in and what they cost, in your numbers. Not a report full of clicks.
We take it all off your hands
The campaigns and the measurement are on us. You hear from us when there's something to decide.
What it brings in
€23 → €13
Price per lead for one of our clients
May versus June to September 2026
9 of 24
Bookings since May came through our ads
Same client, as of September 2026
-45%
Cost per lead at Welvarend Wonen
With the same budget
Figures from clients' ad accounts and CRM. The first two are anonymised.
“Since we started working together, we've seen a clear improvement in lead quality and a more efficient use of our budget.”
Sharonne Knoops, Marketing Lead, Welvarend Wonen
A deal is a deal
You pay a fixed price per month, with the ad budget on top. We discuss the amount in the first call, once we know what's needed.
- Price per lead
- A range upfront, and every month you see whether we're in it
- Notice period
- Monthly after the first three months
- Range not met
- If the price per lead isn't in the range after three months, you can stop straight away
- Your contact
- Floris, who works in your account himself
Who works in your account
Pennock Performance was founded by Floris Fontane Pennock. He has eight years of experience, including at DEPT, Accenture Song and Billy Grace, and works in every account himself. So you talk to the person doing the work.
Frequently asked questions
What does a lead cost you now?
In a free 45-minute lead scan we look at your ad accounts with read-only access. You'll hear what a lead costs you now and where it can improve, even if you already have an agency.